BCB Medical Appoints Petteri Vuokko as New Chief Sales Officer

BCB Medical is pleased to announce the appointment of Petteri Vuokko as Chief Sales Officer, effective as of 1 February 2026. Petteri Vuokko will join the BCB Medical Management Team and play a key role in driving growth and reinforcing the role of the company as a trusted partner for healthcare in the Nordics and in the UK. 

With more than two decades of experience, Petteri Vuokko has a long track record of working closely with hospitals, regions, and healthcare professionals to co-develop solutions that improve care quality, streamline operations, and create measurable value. He has a solid background in innovating and scaling health technology and SaaS solutions, combined with extensive experience in leading global, multicultural teams. Petteri has built his career in global environments, giving him a deep understanding of diverse healthcare systems, cultural contexts, and market expectations.

As Chief Sales Officer, Petteri will be responsible for sales and marketing across the Nordics, the UK, and other markets, with a strong focus on working with healthcare organisations to improve patient outcomes and create measurable impact. In his new role, Petteri will lead BCB Medical’s global sales strategy, collaborate closely with cross‑functional teams across all markets, and support the company’s mission of providing high‑quality, data‑driven solutions for healthcare professionals.

“I am truly excited to join BCB Medical and to contribute to the company’s mission of improving healthcare through high‑quality data and collaboration. I look forward to working closely with our customers, partners, and teams to further strengthen our international growth and deliver real value to healthcare professionals” Petteri comments.

BCB Medical and the entire management team look forward to working with Petteri as he brings his insight, expertise, and enthusiasm to accelerate the company’s growth internationally.

“We are delighted to welcome Petteri to BCB Medical,” says Minna Palhamo, CEO of BCB Medical Group. “His extensive expertise in health tech markets, combined with his leadership experience across international organisations, will be invaluable as we continue to strengthen our role as a trusted partner for healthcare organisations and industry partners.”